Course Description

This course provides a deep dive into user testing within the UX design process. Understand how to use InVision for user testing, discover strategies for recruiting participants, and explore different methods for conducting effective UX tests. Additionally, gain insights into advanced testing techniques such as ethnographic studies and eye tracking to enhance your design decisions. Perfect for UX designers looking to improve their testing skills and create user-centered designs.

User testing is one of the most powerful tools in UX design, allowing designers to bridge the gap between their assumptions and real user behavior. No matter how visually appealing or well-structured a digital product is, its true success depends on how users interact with it in real-world scenarios. Mastering user testing means understanding not only how to conduct tests but also how to interpret results and turn insights into actionable improvements. This course will provide you with the essential knowledge and practical skills to design and execute effective user testing strategies that lead to better, more intuitive digital experiences.

Conducting user tests is not enough—what truly matters is how you interpret and act upon the collected data. This course will guide you through methods for synthesizing qualitative and quantitative data, prioritizing usability issues, and effectively communicating findings to stakeholders, designers, and developers. You will also learn how to integrate continuous user testing into agile workflows, ensuring that UX improvements are iterative and data-driven.